Watch how Nordson and the Sales Optimization Group teamed to:

• Grow a strategic account by over 8-fold
• Create a consistent, sustainable repeatable sales negotiation process
• Focus on value delivered to the customer and hold margins
• Reduce discounting and command price premiums
• Increase close rates
• Accelerate the sales cycle
• Reduce the number and amount of resources needed to close deals
• Have more confidence
• Create better agreements for both parties
• Helped senior sales management achieve their goals

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