Watch how Tennant and the Sales Optimization Group teamed to:

• Create a consistent, sustainable repeatable sales negotiation process
• Focus on value delivered to the customer and hold margins
• Reduce discounting and command price premiums
• Increase close rates
• Accelerate the sales cycle
• Reduce the number and amount of resources needed to close deals
• Have more confidence
• Create better agreements for both parties
• Helped senior sales management achieve their goals