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To order More Raves
- Bob Bakish: President, MTV Networks International
- Todd Johnson, Chief Marketing Officer, Verisign
- Jason Jordan: Principal, Mercer Sales Effectiveness Consulting - Kamel Jedidi: Chairman of Marketing
Department: Columbia Business School
- Gil Irwin: Senior Partner, Booz Allen Hamilton
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Mike Katz: Senior Executive Advisor & Retired Sr. Partner, Booz Allen &
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“This is a well thought out, repeatable
system to close sales, increase the lifetime value of clients, eliminate
discounting and enhance brand equity. It is filled with immediately
actionable steps to increase margins and profitability on your very next
deal. It is one of the most
profitable and valuable business books you can read.”
Ray Lane: Managing Partner: Kleiner, Perkins, Caufield
& Byers, former President and COO of Oracle Corporation
“Ron has created a straightforward, easy to implement system for negotiating and closing sales opportunities. It is a must read for executive looking to command price premiums, drive revenues and increase shareholder value."
David Berman:
President, Worldwide Sales Webex/Cisco

Bob Bakish: President, MTV Networks International
"This is an essential read for the career of anyone in the profession of sales or sales management. It demystifies the sales negotiation process and helps close more sales with little or no discount. I highly recommend this book and system”
Mary Delaney: Chief Sales Officer, CareerBuilder